Amazing Creative blog image - Our thoughts on the New F1 Logo
Our thoughts on the New F1 Logo
The original F1 logo was design in 1984. In 2017, they launched a brave new logo. Here are our thoughts.
19 June 2018

I decided to let the stormy debate settle on this one before making any comments.  The new F1 logo was launched in 2017 to a flurry of criticism and acclimation.  It really was the Marmite of all logos - people loved it, or loathed it. 

 

The old and new logos...

I need to be honest.  When I first saw this logo, I was not that impressed.  It seemed a little obvious, a little cliched, and a little, err, "computer gamey".  It felt like the logo from a Formula One racing game, more than the logo of the sport itself.  Granted, it was slick, but it somehow lacked the prestige and heritage that Formula One has come to represent. 

 

What do we think now?

It's good; really good!  I sometimes think new logos need a little time to settle down, some time to become familiar before people can appreciate them.  The old logo in comparison now looks pretty dated; the new logo fresh and sharp in comparison.  The new logo also opens up many more options for adaption than the previous version.  Along with 3 new typefaces that were designed to compliment the new logo, I think Weiden & Kennedy have done an amazing job.

 

Finally, Futur had some great insights into the new logo.  Here's what they had to say...

 

 

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Awarded 5 Stars
The first thing that can be said about Brad and the team at Amazing Creative is how wonderfully patient they are with clients who takes ages getting them the material they want. But once we finally got our act together the result was superb. We now have a great looking website and the service has been excellent all the way through. Very professional, very creative and generally just very good all round. Thank you very much.
Kieron Davies from Charlton Kings Baptist Church
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