Creating a Strong Online Presence for Your Church: Tips and Tricks

Getting your Church online is nothing to be scared of.  You may need to learn a few new skills, but in the end it'll be worth it.  You'll be able to promote your church, and let your congregation and visitors know what you're doing.

 

Here are a few suggestions that will help you.

 

Design a user-friendly website

A website doesn't need to be complicated and full of features.  To be honest, a good Church website should be simple and clear.  Think about who your website is aimed at.  If it's mainly for visitors, then the first impression matters.  Provide consise information about your church, and provide them a way to dig further if they want to.   Keep text to a minimum, use good quality genuine photographs and create sections in your site that easy to find.

 

Optimise for search engines

Once you have a website, it won't get found unless people can find it on Google.  There's a complete mystic art to improving search engine result and there are loads of companies who will promise you the earth for a nice monthly payment.  Don't get sucked in.  If you create a good website, with easy to understand content, then Google will see it.   If you then share your website on social media then Google will see it even faster.

 

Utilise social media

Social media can be a powerful tool for churches to connect with both current and potential members. By creating a presence on platforms like Facebook, Twitter, and Instagram, you can share updates about upcoming events, post sermons, and engage with your community.   Don't try and do everything all at once - you'll run out of steam very quickly.  Choose which social media platforms you like, and then set a reminder in your diary to post weekly.

 

Keep creating new content

This can include blog posts, videos, and podcasts.  Again, don't try and do everything all at once, but try to create a sustainable and regular approach for adding new content.  Google loves it when websites have new content - it'll really help with your search ranking.  For blog posts or news items, try to post something once a month.  And, whenever you add anything new to your website, let people know via social media, with a link back to website of course.

 

Offer online giving options

There are plently of ways that churches can provide online giving options on their websites.  Stewardship is a good example.  It's designed for churches, and fairly easy to set up.  It even takes care of gift-aid for you.

 

Remember, it's all about people

Don't get too serious and stuffy.  Websites and social media are just tools to help us connect with each other.  In everything you create or post, remember that church is about people, so try not to make your online presence too business-like.  A church is very much like a family - so try to make your online presence engaging, warm and fun!

 

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