Checking text

Make sure you carefully check all the text in your design (including all web addresses, emails, phone numbers etc) and also the suitability of every image used. If in doubt have the design checked by someone you trust. Other people can often spot issues that you may have missed.


Colour accuracy

Proofs are normally sent in the form of a digital file (JPEG or PDF).  Bear in mind that the colours displayed on the screen won't necessarily match exactly the colours when printed.  Screens use RBG (red, green and blue) to display colours, while printers use CYMK inks (cyan, yellow, magenta and black) on the paper.




On the screen:

Colours displayed on a screen may appear overly bright, with much more vivid colours.











In print:

Colours in print are generally more subdued. Vibrant screen colours (like vivid blue or zingy yellow), often appear less vivid when printed








Calibrate your monitor

The better your monitor is calibrated, the more accurately it will reproduce colours.  


The strip shows a range of greys from pure black to pure white.

You should be able to see a clear difference between each shade of grey, ranging from pure black (left) and pure white (right).


monitor test gray ramp


Along the top of the strips are alternate patches of black and dark grey.


If it looks solid black to you (look very carefully), your monitor's brightness setting is too low. Increase it until you can -just- perceive the difference between the grey and the black squares.


If it resembles either of the two strips below, it is set too bright or too dark...


too bright


too dark


There are also professional monitor systems (although these can be costly).  Personally I use and recommend Spyder3Pro




Sign off

Once you approve the design, we will proceed to make the final print-ready artwork and then send the file to be printed. If you request any design, image or text changes after this time, we will need to charge accordingly.


Other frequently asked questions...




I was very pleased with the results of Amazing Creative’s work. I asked Brad to design a logo and develop my website. He asked about the general style/look I was seeking, and he responded well to this. Brad was and has been excellent in responding to subsequent requests ever since (e.g. adding extra features to the site). I would certainly recommend Amazing Creative to anyone seeking professional graphic design/development services.
Thomas Brown MBPsS
The original F1 logo was design in 1984. In 2017, they launched a brave new logo. Here are our thoughts. Read more...
19 June
David Bailey explains how the BBC went about researching and developing their new Reith typefaceRead more...
18 April
Spotify have changed their typeface to Circular. It's fresh with loads of character. We like it!Read more...
18 April