Here are a few hints and tips to help you optimise your rankings on search engines.
Every link back to your site increases its prominence in the search results. Not only that but it also matters what sites link to yours. A link from a high profile, established and trusted site will carry more weight and have a greater effect in where you appear in the search results.
Here are some free ways to create links back to your site...
As time passes more and more people will view your site on tablets and mobile devices. It's important that your site is mobile responsive, ie it dynamically changes to look good, and is readable in every environment. Google now penalise non mobile responsive sites in their search rankings.
Developing your site to be mobile responsive is often straight forward. Contact us and we'll provide you with a quote for the work.
Up until recently search engines looked at "keywords" for your site. These keywords were stored in the code of the page in metatags, and search engines used them to ascertain the relevance of your site and determine it's ranking within search results.
Well, that's all changed. Because keywords were being massively abused, search engines have stopped looking at them altogether. Instead, search engines now look at the text on your pages in order to rank your site.
So, here's what we recommend. Firstly, think about the phrases you'd like to found by. What search terms do you think people are likely to use to find your site? Write a list of these keyword phrases, and make sure that these phrases appear in the text of your website. Write your text for human visitors, but be aware that search engines will read your text too. Keep the keyword density between 3 and 7 percentage of overall text. ie for every 100 words of text, only 3 to 7 of them should be a keyword phrase.
It's vital that the text on your site reflects the services you offer. Write for human visitors, but be aware that Bots (automated web crawlers), will look at your content too. Think of the search terms people are likely to use when looking for your services, and then make sure these phrases appear regularly in your content, keywords, headers and descriptions.
You won't necessarily be able to control everything on this list, but here are a few steps to take.
Google will crawl your site every week or so. Don't expect miracles over night, it generally takes a couple of months to climb the search rankings.
Google ads work on a pay-per-click basis, and you can set a daily budget. If you're not appearing on page one for a particular search phrase it might be worth paying for a Google ad, just for those phrases. Remember, to be efficient you want to keep those phrases narrow (ie `Football supplies croydon`). Broad search terms (ie `football`) will use up your daily budget without attracting real potential customers.